Sunday, February 28, 2010
Sport Reporting
Saturday, February 27, 2010
Top 5 Olympic Momemts
Hoya Slaxsa!
Lackadaisical.
That is the one word that comes to mind after watching 11th ranked Georgetown get throttled by Notre Dame, 78-64. I was looking forward to this game for 2 reasons. First, I'm a big Hoya fan. Second, I was looking forward to seeing Mike Brey coach in person. Mike coached the University of Delaware (my alma mater) from 1995-2000, and led them to 2 straight NCAA tournaments.
On paper, this one didn't look to good for the Fighting Irish. They were coming to the Verizon Center without their big forward, Luke Harangody. The Hoyas were looking strong recently with solid play from Greg Monroe, Austin Freeman, and Jason Clark. Unfortunately, Freeman was limited to the bench today due to a stomach illness. Even with continued solid individual play from key players Georgetown looked like a team that had mailed it in; instead of a team playing for a potential double-bye in the upcoming Big East Tournament.
Georgetown managed a lead, 4-3, within the first 2 minutes of the game, but was looking up at the Irish for the remainder of the game. The game was close at halftime, 31-27, in favor of Notre Dame despite several turnovers and lack of intensity on Georgetown's part. Both teams were able to hit several big 3-pointers, and the main difference between the teams was Notre Dame’s ability to press Georgetown into poor passes and turnovers.
Notre Dame came out in the second half and basically blew the doors of the Hoya bus, eventually pushing the score to 50-38 before Georgetown began to show signs of life. A big 3 pointer by Jason Clark started the Hoyas on an 8-0 run about the 11 minute mark of the second half. The defense stiffened a bit, and Georgetown managed to cut the lead to 4, 50-46. Three 3-pointers by Notre Dame, 2 of which were by Carelton Scott and Ben Hansbrough (brother of UNC first round draft pick Tyler), pushed the Irish lead back to 10, 59-49.
Ben Hansbrough and Carleton Scott both had excellent games for Notre Dame. Hansbrough led all scorers with 21 points. Scott added 17 points of his own, and proved to be too much for the Hoya defense at times. He was generally the most active player on the court, and played aggressively on both sides of the ball.
All in all the game was exciting to watch. Several runs for both teams during the game managed to blow it open and bring it back close several times. Mike Brey has shown that he can coach his teams for the big games, and when it counts. Unfortunately for the Georgetown fan it was a difficult game to watch, and left me feeling…well…lackadaisical.
Wednesday, February 17, 2010
College Bound Race for the Future 5K Media Release
Teresa Perrera
Wednesday, February 10, 2010
Fundraising vs. Coaching
Sport Celebrity Endorsements
While some may have attributed his meteoric rise to fame to being the son of NASCAR's most popular champion, Junior as he's known to most familiar with NASCAR, has eclipsed the popularity of his late father. He has managed to do this without ever being a dominant factor on the race track. In fact, he easily makes more money each year from product endorsements than he does from performing on the race track to the tune of over $5 million a year. Dale is probably most recognized at the driver of the #8 Budweiser Chevrolet, a car he drove for 9 seasons. When he switched from racing for Dale Earnhardt Incorporated to Hendrick Motorsports in 2007, Budweiser ceased to be his primary sponsor. Currently the primary sponsors of Dale Earnhardt are AMP Energy drink and the National Guard.
Outside of Budweiser, the most recognizable advertising campaign involving Dale is for Wrangler Jeans. Dale initially turned down a deal with Wranger since he was't a fan of their products. Wrangler agreed to involve Dale in product design, and eventually launched a line of jeans with his direct involvement. Dale is also heavily involved with advertising for Enterprise Rent-A-Car, and appears in several print ads for Drakkar Noir cologne.
Dale's public image is a bit of a rebel, which can be partially attributed to his fathers legacy. Proving that his image is more than just show, he's been known to stick to his ideals when it comes to choosing advertising deals. He has turned down potentially lucrative deals in the past because he doesn't want to limited in his options on or off the track, and he estimates that he turns down 90% of endorsement offers. Until his deal with Adidas AG in 2007 he was said to shy away from endorsements with shoe manufacturers because he wanted to be able to wear whatever shoes he wanted. He was also said to have dictated terms with Budweiser on how he would dress for public appearances for their products. His basic reply was "this is me, and I'm not dressing differently for you."
While his popularity is unparalleled on the NASCAR circuit, transferring that popularity to more mainstream endeavors is a different story. NASCAR has become more savvy with their marketing campaigns in trying to reach new fans, and maintain their growing fan base. Extending the brands created by popular drivers should help in this regard. NASCAR fans are generally regarded as the most loyal in all of sports. Given this, many companies realize when popular drivers endorse their products the fans will generally start purchasing those products.
Wednesday, February 3, 2010
Sport Motion Video Analysis Recommendation
Coaches, trainers, therapists, and players are all looking for an edge to increase efficiency and productivity. Video motion analysis has been utilized to varying degrees in many sports and therapy settings for many years. Coaches, trainers, therapists, and players of all ages and abilities have come to rely on the information garnered through video analysis. Important aspects to video motion analysis systems are the ability to work in a variety of settings, and the ability to scale to different applications.
From a coach or trainer perspective any system must be easy enough to use so a minimal amount of time need be invested in the actual management of the system. This allows for more time to be spent on the critical aspect of analysis. The system should also be manageable in the respect that it has to be utilized in a variety of settings and environments. To this end SMI created the Sports Motion system for video motion analysis.
Purpose and Goals of the System
The primary purpose of the Sports Motion system is to provide an affordable, customizable, easy to use video motion analysis system to organizations of all sizes and backgrounds. The goals of Sports Motion are to athletes to maximize their athletic potential through motion analysis, and to provide coaches, therapists, and trainers with a powerful tool to assist in the training of athletes.
Product
SMI provides a variety of systems based on the needs of the consumer. The two main product lines are the Portable Motion System, and the Desktop Motion System. Within these two lines, there are product variants such as the Personal, Professional, and Commercial series. The company also offers custom solutions for a variety of settings such as indoor facilities, stadiums, and medical facilities.
Each product line is a complete video analysis system, including a video camera, tripod, and computer hardware and analysis software. The grades within each line vary only in the size and power of the computer provided with the system.
Additionally, SMI will provide their video analysis software as a separate package for organizations that already have the necessary hardware available.
Features
The Portable Motion System contains a video camera that is capable of capturing video at speeds up to 1200 frames per second. This speed is essential to the analysis capabilities of the software. Obviously, the more frames available to the viewer the more detailed the analysis can be.
The computer hardware provided for each system is a Windows Vista Premium computer with a 2.0 GHz Pentium core 2-duo processor. The computers come with at least 2GB of RAM installed to handle the demands of the editing software. The larger systems, which are designed for professional and Olympic level teams, come with considerably more memory, hard drive space, and a faster processor.
Benefits Claimed
SMI claims that the Sports Motion system will provide coaches, trainers, and therapists with the necessary technology to accurately, and effectively, diagnose and fix irregularities in motion ranging from bat and club swings to walking and running gait. Furthermore, SMI claims that their product lines contain everything necessary to perform the video motion analysis, and
"If we don't have it, you probably don't need it".
Analysis of Performance
Teams in virtually every sport, as well as in clinical settings, utilize the Sports Motion system. When gauging the effectiveness of a tool it is important to gather information from a variety of current sources, as well as testing the system in a live, practical setting. SMI has been providing the Sports Motion System to organizations since 2003. In 2005 both of the teams playing in the World Series utilized this system in the analysis of both pitching and batting. SMI followed up this success in 2006 and 2008 with the World Series champions in each of those years. Additionally, SMI is the official analysis system of the 2007 NHL champion Anaheim Ducks, the USAF, and the German Ski Federation.
Each of these organizations makes use of the Sports Motion system exclusively, and the universal assessment is that this is a high quality, easy to learn, and easy to utilize package.
The downloadable software package can be combined with several video segments that will allow any user to work with the software without the necessity of purchasing any part of the system. This is a critical step in evaluating the ease with which the software can be manipulated.
Recommendations
My recommendation is that this product would be a useful addition to any team within the athletic department. Video motion analysis is a critical component in aiding athletes to reach their full potential on the field of play. Without a system such as this, coaches and trainers are forced to rely on their own perceptions on the field, potentially aided by film taken from unhelpful angles, and not necessarily focused on the problem to be addressed. The Sports Motion analysis system will allow coaches to focus on individual issues with each player, which would serve to make the team better overall.